Cutting-edge Norwegian furniture designers, HAG, challenged Rain to launch its Capisco Puls chair in the UK, specifically targeting architects and interior designers in London’s Clerkenwell.
Working with its UK business division, Rain executed an eye-catching stunt – a pop-up office complete with filing cabinets, actors and pot plants at key locations for a week-long campaign, supported by social media tactics and blogger engagement hit the mark.
Visits to the HAG Facebook page increased by 40% and orders from high profile architecture firms and one of the biggest internet information providers in the world were secured.
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