The launch of the £10million Fashion Floor at John Lewis Oxford Street was a fantastic celebration of just how far its fashion offering had come. Driving sales and radically changing key fashion media influencers’ and consumer perceptions of the John Lewis Fashion offering were the top objectives. Rain worked closely with the John Lewis press team to secure leading designers, including Osman Yousefzada, William Tempest and Philip Treacy, to create limited edition designs. Our studio shoot with a team of top fashion photographers and models achieved stand out imagery. Extensive monthly national, online and trade coverage followed, including features by leading fashion editors: Liz Jones (Daily Mail), Hilary Alexander (The Telegraph) and Lisa Armstrong (The Times). The results were hailed as its most successful perception changing campaign for fashion ever undertaken.
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