To drive ticket sales to Ladies’ Day, one of Newbury Racecourse’s biggest summer fixtures, and put Newbury on the ‘Ladies’ Day’ map, Rain executed a full-scale pre and post publicity media campaign. Together with Newbury Racecourse’s marketing team, we delivered the most successful Ladies’ Day from a press perspective on record. Enlisting the help of a charity partner to secure a celebrity ambassador, we successfully positioned Newbury as a desirable event to attend. As a follow-up content delivery tactic, we worked closely with Newbury to launch the Inside Track, a newcomer’s guide to racing. The campaign generated widespread media coverage, including a Sunday Times front cover, and reached an audience of over 1 million.
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